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This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase on www.brightonandhoveplastics.co.uk (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and the cookies installed on your device. Additionally, as you browse the Site, we collect information regarding the individual web pages or products you view, the websites or search terms that referred you to the Site, and details about your interactions with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to manage or disable them, please visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site and gather data, including your IP address, browser type, Internet service provider, referring and exit pages, and timestamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to monitor your browsing activity on the Site.
Furthermore, when you make a purchase or attempt to purchase through the Site, we collect specific information from you, including your name, billing address, shipping address, and payment information (such as credit card numbers, email address, and phone number). We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect mainly to fulfil any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud.
As per the preferences you have shared with us, we will provide you with information or advertising related to our products and services.
We utilise the Device Information that we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to enhance and optimise our Site (for instance, by generating analytics about how our customers browse and interact with the Site and to evaluate the success of our marketing and advertising campaigns).
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, and payment information (such as credit card numbers, email address, and phone number). We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud.
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).